Sunday, October 19, 2008

A Lesson in Crossing the Chasm from Steve Jobs

Steve states the fundamental questions right from the start: "Who is our target customer? Why are they selecting our product over the competition's? What distribution channels are we going to use?"

- http://www.presentationzen.com/presentationzen/2008/10/steve-jobs-at-the-whiteboard-c-1991.html



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